Social media is now an essential tool to strengthen your online presence, engage your audience, and grow your business. But to fully harness its potential, you need the right approach.
With Equidéclic, benefit from tailored support to enhance your social media communication, optimise performance, and achieve your goals.
Social Media Analysis
We conduct an in-depth analysis of your social media presence to identify best practices and areas for improvement, providing strategic and operational recommendations to optimise your online visibility.
Our service includes:
- A consultation to understand your needs
- A comprehensive assessment of your social media accounts (content and structure)
- An analysis of your content and its performance
- A competitive benchmark to identify industry best practices
- A summary with clear, actionable recommendations
Editorial and Creative Guidelines
Based on the findings of our social media analysis, we establish a coherent editorial strategy and visual identity aligned with your brand, ensuring impactful and consistent communication.
Our approach:
- Defining key themes and topics as the foundation of your social media content
- Crafting an editorial guideline (tone, writing style, wording, posting frequency, etc.)
- Developing a specific graphic charter for social media
Community Management
We manage and moderate your social media channels to maintain a dynamic and engaging presence.
Our actions:
- Developing a content calendar
- Creating and publishing diverse content (photos, videos, graphics, articles, posts, stories, reels, etc.)
- Moderating comments, private messages, and reviews
- Engaging with your community to foster interaction
- Implementing a community growth strategy
Social Ads (Advertising & Sponsorship)
We design and execute targeted advertising campaigns to boost your visibility, drive traffic, and convert your audience into customers.
What we offer:
- Defining objectives (reach, brand awareness, traffic, conversions, downloads, lead generation, etc.) and audience targeting (location, demographics, interests)
- Selecting the right ad formats and creating high-quality visuals
- Setting up, managing, and optimising campaigns on Meta (Facebook, Instagram), LinkedIn Campaign Manager, and TikTok for Business
- Analysing performance and adjusting strategies accordingly
Social Media Support & Reporting
We monitor and analyse your social media performance to provide data-driven strategic recommendations.
You will benefit from:
- Monthly, quarterly, or bi-annual support
- Detailed reporting with key performance indicators (KPIs)
- Analysis of top-performing posts
- Practical advice to optimise future strategies
- Ongoing personalised support
Coaching & Workshop Facilitation
We support and train your team to maximise your impact on social media.
Our offers include:
- Interactive and creative workshops tailored to your needs (defined through an initial consultation)
- Training on understanding and mastering social media algorithms
- Personalised LinkedIn coaching to enhance your personal branding
